Seniors use additional brain region for shopping
Now, for a shopping story. I don’t know whether this should be considered good news or not but a Duke University study found that older shoppers use additional brain resources for remembering competing pieces of information and as a result they make better decisions than younger counterparts when making purchasing decisions. The study found that younger and older adults made selections at similar speed and accuracy but older adults recruited parts of their brains that allowed them to perform better. The researchers hope to be able to use the information from the study to help older adults make more difficult decisions such as choosing insurance plans.